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Greg Laboratory S4

︎︎︎SEASON 4 CAMPAIGN

︎ ART DIRECTION 


Greg Laboratory’s core design ethos is in “uniform”. So we expressed monochromatic order, repetitive practices in the workplace, corporate futurism and beautified some everyday objects.




Greg Laboratory S5

︎︎︎SEASON 5 DETAILS

︎ ART DIRECTION


Greg Laboratory was exploring a “Standard Practice” deeper for Season 5. I interpreted it as a mastery that comes from relentless, constant repetition. Using the most common repeater: A photocopier, I scanned some clothing from the collection and some used office items. There’s a beautiful white-collar patina charm that develops across all items the more they’re used and worn out.